For London fare, by Ethel Gabain, 1935
- Published by London Transport, 1935
- Printed by The Baynard Press,
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/4315
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Eating out in London was often promoted by Underground posters. Some encouraged weekend of evening visits to one of the city's many restaurants. Others were aimed at commuters, suggesting eating out after work, rather than travelling home at rush hour. As well as sophisticated dining in the West End, posters also promoted taking a picnic in one of London's many parks.
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