Hearing the riches of London, by Frederick Charles Herrick, 1927
- Published by Underground Electric Railway Company Ltd, 1927
- Printed by The Baynard Press,
- Format: Double royal
- Stylistic influence: Art Deco
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/2339
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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London Transport posters have promoted a variety of music venues and events across the capital. These have ranged from classical concerts and recitals in historic music halls to open-air festivals and contemporary live music. In the summer, posters were issued listing music events throughout the city, particularly the bands in London's parks.
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Theatre & cinema
London's West End was often promoted by the Underground for its numerous theatres and cinemas. Posters encouraged passengers to travel there in the evenings and weekends. Others encouraged commuters to watch a film or see a show after work, rather than travelling home at rush hour. Theatres on the outskirts of London, such as Kingston and Hammersmith, were also occasionally advertised. At Christmas, London Transport issued posters specifically to promote seasonal pantomimes. These were particularly popular in the 1950s.
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