Underground, alight here for everywhere; farmer Giles, by Adam Howard, 1927
- Published by Underground Electric Railway Company Ltd, 1927
- Printed by Johnson, Riddle & Company Ltd,
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/2241
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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The exotic animals of London's zoos have been the subject of over 100 transport posters. London Zoo in Regent's Park, the world's first scientific zoo, was the most frequently publicised. Ironically however, it was a long walk from any Underground station. Whipsnade zoo, where animals could be observed in a more natural environment, opened near Dunstable in 1931. Posters promoted trips to Whipsnade by the new Green Line coach services. Travel to Chessington zoo by bus was also occasionally advertised.
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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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