Where to spend your holiday whatever the weather, by Frederick Charles Herrick, 1925
- Published by Underground Electric Railways Company Ltd, 1925
- Printed by The Baynard Press,
- Format: Quad royal
- Dimensions: Width: 1270mm, Height: 1016mm
- Reference number: 1983/4/1962
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Museums & galleries
London Transport posters have promoted travel to almost all of the capital's many museums and galleries. Some advertised the institutions themselves, whilst others promoted special exhibitions. The exotic and eclectic collections offered the poster artist inexhaustible subject matter. Unlike other London attractions, museums and galleries could be represented by subjects and imagery not normally associated with the city, ranging from dinosaurs to ancient Egyptian sculpture.
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Open air London
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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There are over 5,000 acres of historic parkland in London. The Underground has always promoted parks as offering a peaceful retreat from the bustle of city life. Each park has its own unique history and character, an element of which is often the subject of promotional posters. Chestnut Time at Bushey Park, the deer at Richmond and horse shows in Hyde Park have all been the subject of posters promoting open air London.
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