Hampstead Heath, by Charles Paine, 1922
- Published by Underground Electric Railway Company Ltd, 1922
- Printed by The Baynard Press,
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/1258
The range of entertainment on offer in London provided countless vibrant and enticing subjects for transport posters. Rather than advertising specific venues or events, posters usually promoted general activities such as shopping or going to the theatre. Many aimed to encourage travel to the city in the evenings and at weekends. Others encouraged regular commuters to stay in the city after work, rather than travelling home at rush hour. In the 1930s, posters were also issued with listings of specific events scheduled for that week.
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Circuses & fairgrounds
Circuses were a popular form of family entertainment in London, particularly in the 1930s. They were advertised on small panel posters inside Underground trains and occasionally on full size posters. At Christmas and New Year, circuses often featured on the same poster as seasonal pantomimes. Travel to fairgrounds in and around London was also promoted by the Underground. Hampstead Fair was particularly popular and the subject of several posters.
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Open air London
Londoners are very fortunate in having a large number of green open spaces, where they can escape the hustle and bustle of city life. Many of these were the former grounds of large houses or royal parks, whilst others were specially created as London expanded. The River Thames also offers Londoners a variety of day trips. Further outdoor attractions include London's public sculpture and historic sites like Highgate Cemetery. All these open air destinations have been promoted by London Transport posters.
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Commons & heaths
Historically, London's heaths and commons were managed as an agricultural resource for the local population. Typically less formal than traditional city parks, these rural landscapes also provide a haven for wildlife. Trips to Wimbledon Common and Hampstead Heath were regularly promoted by London Transport. Until the early 19th century Hounslow Heath formed part of the Forest of Middlesex. It is now largely buried beneath the runways of London Airport, but early posters featured its historic associations with legendary highwayman.
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