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London Transport coach tours from Gravesend, by Hans Unger, 1950

  • Published by London Transport, 1950
  • Printed by Waterlow & Sons Ltd, 1950
  • Format: Double crown
  • Dimensions: Width: 508mm, Height: 762mm
  • Reference number: 1983/4/11954

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Beyond the city

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Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs. Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Towns & villages

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Early Underground posters encouraged Londoners to visit the 'old world' towns of Uxbridge, Edgware, Harrow, Chigwell and elsewhere. Many of these destinations were swallowed up by the expansion of Greater London during the 20s and 30s. Consequently, posters promoted day trips to towns even further afield, including St Albans and Tunbridge Wells. Some of these were aimed at commuters who had moved out of the city to the new suburbs.
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Sightseeing

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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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Sightseeing tours

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London Transport's famous conducted bus and coach tours were often promoted on posters. In addition to the regular daytime tours around central London, others ran out to places such as Windsor Castle and Hampton Court. In December, posters advertised the Christmas lights in the West End, as a seasonal addition to the city tour.
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