Schneider Cup winner, by unknown artist, 1927
- Published by Underground Electric Railways Company Ltd, 1927
- Printed by Waterlow & Sons Ltd, 1927
- Format: Double royal
- Dimensions: Width: 635mm, Height: 1016mm
- Reference number: 1983/4/11918
London's calendar has always been full of public events. These range from large scale annual events and one-off festivals, for which thousands of Londoners take to the streets, to smaller exhibitions held at a variety of specific venues. Transport companies have always taken the opportunity to promote travel to such events through their posters. On public holidays, when there were no scheduled events to promote, posters encouraged Londoners to travel out into the countryside or to explore the city.
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From 1912 to 1937, posters advertised flying displays at Hendon Aerodrome. During this period, air shows provided a popular subject for poster artists working in the prevalent Art Deco style. Hendon Aerodrome, which closed, is now home to the RAF Museum. Air shows did not feature on London Transport posters again until the 1980s, when they were held at North Weald.
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