Visitors London; Country Walks, by agency Clement Dane Studio, 1956
- Published by London Transport, 1956
- Format: Panel poster
- Dimensions: Width: 210mm, Height: 305mm
- Reference number: 1983/4/11493
Beyond the city
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Country walks were marketed as a healthy antidote to a week spent in an office or factory. Longer distance 'rambling' became particularly popular during the interwar years.
Many of the posters shown here promote country walks booklets. These included maps and details of rural paths reached by public transport. 'Circular tours' allowed walkers to alight at one stop and rejoin the train or bus further along the route.
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From its first pictorial poster in 1908, the Underground and then London Transport have promoted sightseeing in the capital. Posters encouraged visitors and Londoners alike to either take a conducted tour or to explore the city themselves. Well known landmarks such as Nelson's Column and Buckingham Palace featured the most frequently, although lesser known places of interest were also publicised. Many posters focused on a specific sight, others simply encouraged visitors to 'See London by coach' or 'See London in summer'. Green line coach and country bus services allowed sightseeing to extend beyond the city.
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