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How to get there; rugby, by Hans Unger, 1950

  • Published by London Transport, 1950
  • Printed by Waterlow & Sons Ltd, 1950
  • Format: Panel poster
  • Dimensions: Width: 216mm, Height: 889mm
  • Reference number: 1983/4/10920

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London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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Twickenham is the largest Rugby union stadium in the United Kingdom. Matches there were promoted on a number of London Transport posters. However, the nearest Underground station to the grounds was Richmond, from which it was then necessary to take a bus. The Rugby League Cup Final matches, which were held at Wembley, were far more accessible and subsequently the subject of more promotional posters. In the 1950s a few posters listed London's other rugby grounds.
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