Richmond Royal Horse Show, by Zero, 1938
- Published by London Transport, 1938
- Printed by Vincent Brooks, Day & Son Ltd, 1938
- Format: Panel poster
- Dimensions: Width: 315mm, Height: 254mm
- Reference number: 1983/4/10247
London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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Horse shows & racing
The horse shows at Olympia and Richmond regularly appeared on London Transport posters. Derby Day was well promoted for its special bus service to Epsom Downs, running every two minutes from Morden station. Open top double-deckers were also available for private hire, affording the spectator a grandstand view as well as transport to the grounds. In the 1950s, posters listed the numerous other racing venues accessible from London by bus, tube and coach.
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