Head of the River Race, by unknown artist, 1938
- Published by London Transport, 1938
- Printed by Waterlow & Sons Ltd, 1938
- Format: Panel poster
- Dimensions: Width: 318mm, Height: 255mm
- Reference number: 1983/4/10172
London's sporting calendar has always been well advertised by London Transport. Leading artists took pride in designing posters for major annual events, such as Cup Finals, the Boat Race and Wimbledon Tennis Championships. Local football, rugby and cricket fixtures were also publicised for their ease of access by public transport. Other spectator sports to have featured on posters include show jumping, greyhound racing, ice hockey and speedway. Although outside the capital, the Derby at Epsom was advertised as it could be reached by a special bus service. Surprisingly the 1948 Olympics only appeared on one pictorial poster.
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The annual boat race between Oxford and Cambridge Universities was one of London's most important sporting fixtures. Additional Underground services were provided to cope with the influx of spectators, who would gather on every Thames bridge and riverbank. Travel to the event was mainly advertised on small panel posters inside Underground trains, but would occasionally appear on a full size poster. Rowing was also the subject of several posters promoting regattas in and around London.
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