© london transport museum collection
Country walks, by Harry Stevens, 1974
- Medium: Gouache
- Dimensions: Width: 422mm, Height: 602mm
- Reference number: 1980/5
Beyond the city
Leisure travel into the area now known as Greater London (and beyond) was promoted to increase revenue during off-peak periods. For similar commercial reasons, commuters were encouraged to live further out from the city in the new suburbs.
Posters advertising days out by tube, bus or tram, were prominently displayed at station entrances and on the vehicles themselves. They include some of the most attractive and evocative posters produced by the Underground/London Transport.
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Country walks were marketed as a healthy antidote to a week spent in an office or factory. Longer distance 'rambling' became particularly popular during the interwar years.
Many of the posters shown here promote country walks booklets. These included maps and details of rural paths reached by public transport. 'Circular tours' allowed walkers to alight at one stop and rejoin the train or bus further along the route.
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