Art of the poster > The new graphic art
During the first half of the twentieth century posters were the most direct means of reaching a wide public. The Underground differed from other commercial organizations both in the quality and variety of the designs produced. As a result, the Tube was transformed into 'London's longest art gallery', with styles to suit all tastes.
The poster programme was the inspiration of one man: Frank Pick, later London Transport's first Chief Executive. He was passionate about good design and its vital importance to a well-run business.
'The revival of poster designing in England is due to one business corporation - the Underground Electric Railways Company. Mr. Frank Pick … did not create his artists; he simply allowed the good artists available to do things their own way.'
The Times, 22 June 1931