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Artist - John Hassall

Collection of London Transport Museum

John Hassall, born 1868 in Deal, Kent, died 1948. Designed posters for the Underground Group 1908-1913

  • Educated; Newton Abbot College;
  • Educated; Neuenheim College, Heidelberg;
  • Educated; Acadamie Julian, Paris;


John Hassall was one of the most influential British poster artists of the early twentieth century. After an eventful youth, spent variously as a student in Europe and a farmer in Canada, he became a regular contributor to The Graphic magazine. By 1900, Hassall was an established illustrator, cartoonist and poster designer. His most famous posters were for household products, theatre productions and railway companies, including 'Skegness is So Bracing', commissioned in 1908 for the Great Northern Railway. An early member and later President of the London Sketch Club, he founded the New Art School (later the Hassall School of Art), which he ran for twenty years.

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