Portrait photograph of Mr Frank Pick (1878-1941), LPTB Vice Chairman and Chief Executive.
Photographed by Topical Press, 6 Jun 1922
Image no: U6837
Inventory no: 1998/75382
20th Century London caption: Frank Pick was the London Passenger Transport Board vice-chairman and chief executive. His use of art and design set high standards for his successors. Seeing the Underground as the 'largest art gallery in the world,' He brought good modern design to the general public in posters and architecture. This portrait photograph was taken in June 1922. Pick commissioned well-known and emerging artists to design posters enticing the public to explore London and its sights during the off-peak periods when there was little traffic on the line. He also designated certain areas in Underground stations for the company's own signage and advertisements. Commercial advertisements, which had been allowed to clutter wall space, were placed only in designated areas in platforms and corridors.