Design for travel > Managing London's design
An overall design programme
Frank Pick’s design programme, which applied a single stylistic treatment across many different items, was masterly. London Transport became a leading example of this comprehensive approach, from buildings to badges.
After Pick left London Transport in 1940, he was not replaced, and in the years of post-war austerity, the strong design culture he had fostered fell into disarray. It was not until 1963, when a new Design Committee was created, that design was once again managed in a unified way.
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