Design for travel > Transported by art
Under Frank Pick’s commissioning policy, publicity posters for the Underground developed a subtle, stylish approach that was far more effective than most commercial advertising at the time. The posters tried to persuade people to view London and its transport services differently, not just sell more tickets.
‘There is room in posters for all styles,’ Pick once commented. ‘It is possible to move from the most literal representation to the wildest impressionism as long as the subject remains understandable to the man in the street.’