Design for travel > Frank Pick
London's Victorian transport design was chaotic. Frank Pick brought planning and order to the Underground after he joined the company in 1906. He began to apply consistent design standards across the growing transport system.
Pick's progressive design management has had a lasting impact on the face of London. No other modern design programme has been implemented with such effective and comprehensive results as Pick's groundbreaking work for the Underground and London Transport over more than 30 years.